Have you ever thought about how e-commerce might develop in the future?
Online shopping has revolutionized retail throughout time and developed quickly. This was made even worse by the new coronavirus pandemic, which made it necessary for people to stay at home and made online shopping the only viable choice.
E-commerce has changed significantly due to the numerous new technologies and advancements in the sector. And this is undoubtedly only the beginning.
Some of the trends for the upcoming years are listed here. Some currently influence our daily activities, but they will continue to grow. It is a good idea to be prepared, even though some things are almost ready to happen and others will probably need some time to settle down.
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1. Drone deliveries
Without human assistance, delivery drones can handle and automate shipping in various volumes.
Automated shipping has several benefits for e-commerce. Look at a few:
- speed in the delivery time;
- reduction of freight costs;
- accident reduction;
- decrease in human error;
- reduction of CO2 emissions;
- customer satisfaction.
The automated freight vehicle option that is now receiving the most attention is the drone. But among the automated freight trucks that are anticipated to gain popularity in the future are autonomous cars that operate on their own. For instance, the pizza delivery service Domino’s has already begun using this method in Houston, USA.
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2. Multiple methods of payment
Giving customers multiple payment alternatives, namely rapid payments, is another significant trend in e-commerce that makes the checkout process quicker and easier.
Without this variety, a virtual store may see a decline in sales and potentially lose customers. Customers who use Paypal can give preference to businesses that accept it, while others are more likely to use Google Pay or Samsung Pay and would undoubtedly wish to offer these options to their business.
Payment options are also expanding thanks to the PIX launch and cryptocurrency advancements. Providing a variety of payment alternatives is necessary today, but in the future, doing so will be virtually required to stay competitive.
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3. M-commerce is expanding
m-commerce, or mobile commerce, already accounts for more than 70% of online retail, and it will undoubtedly continue to expand in the years to come. A survey by Panorama Mobile Time and Opinion Box in August 2020 found that 91% of Brazilians using smartphones have already made an online transaction using it.
The previous percentage was 85%. The expansion happened in about six months, amid the Covid-19 pandemic’s social isolation.
According to the report, 34% of respondents are happy with their mobile shopping experience, and 56% are extremely happy. Given these statistics, it is not hard to anticipate that m-commerce will continue to expand.
4. Automated service
In e-commerce, automated systems like chatbots are now commonplace but will become even more so in the future. The machines can recognize the customer’s demands and interact with them fast and forcefully by implementing specific keywords or even using artificial intelligence.
The customer support landscape will shift dramatically if you include chatbots in your online store. They allow you to:
- reach more people;
- give answers on the spot;
- have 24-hour service;
- save time and resources;
- generate great customer satisfaction;
- reduce human failures.
5. Voice search and voice commerce
Voice technologies are advancing quickly, are currently a part of everyday e-commerce, and will become more prevalent in future online purchasing.
The fastest-growing sales channel in the US is voice commerce or voice shopping. Voice assistants like Amazon’s Alexa can be used to shop there, and soon this will be a reality in our country as well.
Additionally, it is fairly typical for customers to visit search engines like Google and Bing and conduct voice searches for products both internationally and domestically.
Ilumeo’s study found that 87 percent of respondents primarily use voice search and that 48 percent of respondents use voice assistants at least once per week. Additionally, 84 percent of people find using their voice easier than using a keyboard, and 70 percent appreciate firms that employ this technology higher.
Many online retailers in Brazil have already implemented voice search on their websites after seeing the value of this option.
The continued development of infrastructure and technology suggests that e-commerce will continue to grow more dynamic and scalable in the future. It is essential to update and get ready in order to meet the challenges posed by developments in e-commerce. However, if you follow the trends outlined here, you’ll be on the correct track to success.
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