Shopify vs Etsy: which one is the best platform to sell online?

If you’re thinking about starting an online business, you probably have a lot of questions about which platform to use. There are a lot of options out there, so it can be overwhelming! In this post, we’ll compare two popular e-commerce platforms and discuss the pros and cons of each. We’ll also help you decide if one platform is better than the other for your needs.

Shopify vs Etsy: Ease of use

  • If you’re just starting out, Etsy is a better option.
  • Etsy is the perfect place to get started with an online store. It has a much more forgiving learning curve than Shopify and doesn’t have as many features to deal with, so you can focus on selling your products rather than navigating complicated platform elements.
  • Shopify is better for experienced sellers.
  • If you’re an experienced seller who’s looking for more control over their storefront and/or more features than what Etsy offers, then Shopify may be the right choice for you.

Shopify vs Etsy: low costs

  • Etsy has no transaction fees, whereas Shopify charges a monthly fee plus transaction fees.
  • Shopify’s transaction fee is 2.5%, whereas Etsy’s is 3.5%.

Shopify vs Etsy: multi-channel selling

Another important difference between Shopify and Etsy is the way that you can sell on multiple platforms. If you want to open an online store and use Etsy as your marketplace, then this is a good option for you. However, if you want to build your own platform on which to sell products and services, then Shopify might be a better choice.

Shopify has a multi-channel selling feature that allows users to sync their inventory across all sales channels (including Facebook). This enables them to see in real-time which items are being sold or not being sold, so they can make better decisions about what needs to be done next. It also makes it easier for customers who shop at different places—like Amazon Prime members who also shop at Target—to browse through all of their purchases without having to log into each site individually every time they want something new!

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Shopify vs. Etsy: analytics and data

Shopify Vs. Etsy: Analytics

You can get a lot of data from Shopify. In fact, you have access to almost every bit of data that Shopify has. You can see things like revenue, sales by product category, revenue by time period, etc.

But Etsy doesn’t offer any access to analytics at all!

However, Etsy does have some data available that you might find interesting and helpful if you’re trying to determine which is the best platform for your online store:

Shopify vs Etsy: ease of use

Shopify is also easy to use. They have a great interface that is easy to navigate and user-friendly. Shopify has a lot of features, ranging from drop shipping, which allows you to send products to your customers without having the items in stock, inventory management, and more.

Etsy is another popular eCommerce platform for online stores, but it is not as feature-rich as Shopify. Etsy has some great functions such as payment processing and marketing tools that you can use on your site, but they don’t have all the same functionality as Shopify does, such as inventory management and shipping options.


Shopify has a dedicated support team that is available to answer any questions you might have. They also offer various online courses, including the “Essentials” series that covers all the basics of setting up your store and selling on Shopify.

Etsy, on the other hand, relies on its members to help each other out by answering questions as they arise in forums and blog posts. If you get stuck with something specific to your store or product, you can always reach out directly to an Etsy seller for advice since many sellers are very willing to share their experiences with new users—and this includes Etsy staff members as well!

Both platforms have active blogs where they post tips and tricks from industry professionals; however, I think it’s fair to say that Shopify is better at producing video content than Etsy is (if only because they have so much more capital behind them). With this said though—don’t take that as an indication of quality; both websites have great content worth watching!

Deciding which platform to list on can be a difficult decision. Both platforms have a lot to offer, but the right one for you will depend on your business needs.

Deciding which platform to list on can be a difficult decision. Both platforms have a lot to offer, but the right one for you will depend on your business needs.

As an online store owner, you need to consider your budget and the type of products you’re selling. This will help determine whether Shopify or Etsy is the best fit for your business model in terms of cost, marketing potential, and ease of use.


As you can see, both Etsy and Shopify are great options for creating an online store. The right choice for your business depends on what kind of seller you are and what your business needs are. If you’re just starting out with selling, Shopify is probably a better option because it has more tools available to help you grow. If on the other hand you already have some experience under your belt then Etsy may be the one for you since they have a loyal audience who will love shopping at their favorite stores!